Step-by-step POD t-shirt pricing blueprint to maintain 30%+ net profit margins after blank garment costs, shipping, and Etsy fees.
### The Print-on-Demand Pricing Formula
To avoid selling POD t-shirts at a loss, use the **Target Margin Formula**:
$$\text{Retail Price} = \frac{\text{Base Cost} + \text{Shipping Cost} + \text{Target Dollar Profit}}{1 - \text{Total Fee \%}}$$
#### Practical Example: Bella+Canvas 3001 T-Shirt
- **Printify Base Cost**: $9.50 USD
- **US Shipping Cost**: $4.75 USD
- **Total Printify Cost**: $14.25 USD
- **Target Retail Price**: $28.00 USD (+ $4.50 shipping = $32.50 revenue)
- **Etsy Fees (11%)**: $3.58 USD
- **Net Profit**: $14.67 USD (**45.1% Net Margin**)