Profit Margin & Markup Calculator
Understand the financial difference between profit margin % and markup % to avoid underpricing product catalog inventory.
Profit Margin & Markup Calculator
Calculate Net Margin %, Markup %, Gross Profit, and Return on Investment (ROI)
Revenue & Cost Inputs
$
$
$
$
$
$
Net Profit Margin
38%$18.99
Price Markup %
77.5%Above Direct Cost
Gross Profit
$35.49Price − Product Cost
Return on Investment
131%ROI on Product Cost
Margin vs Markup Explained
Profit Margin (38%) represents the portion of retail price that remains as profit after deducting expenses.
Price Markup (77.5%) is the percentage added to your direct costs to arrive at your retail selling price.